Potential Value of VTC Partnership
Assumptions (adjustable)
New travel patients VTC sends to your pharmacy. These are additional to the 1,820 patients per location you already refer in (Virtual Travel Clinic operating data). Enter any number, or 0.
/ month% of travel patients that result in a billable medication review (after eligibility and capture)
Executive Summary
Capture Travel-Health Customers and Rx Value, Without Investing in the Clinic
Virtual Travel Clinic (“VTC”) enables your Pharmacy Clients to receive highly efficient virtual travel health consultations and return to your Pharmacy for fulfillment and vaccines. You keep the patients and relationship, we make it easy.
The Opportunity
13.0M
overseas trips by Canadians, 2024 (StatsCan)
▲ 31% vs 2023Many are headed to destinations which warrant vaccines, antimalarials, and preventive advice (a list topped by Mexico).
Approximately half of Canadians travelling to higher risk destinations receive pre-travel advice, while the remainder travel without consulting a travel health professional.
The Model
No clinical workload at the store, just a QR code or booking link.
Illustrative Economics
5.6 Rx per consultation · 3.7 Rx per patient · 1.52 patients per consultation
Source: Virtual Travel Clinic operating data
$355,000
gross travel-prescription revenue
per location · per year
Scales directly with each mature location.
VTC brings its own demand:
The Next Step
A bounded pilot, measured store by store: proof that belongs to you, not a claim from us.
Book a 20-minute walkthrough with virtualtravelclinic.ca
All figures are estimates based on the assumptions above. Revenue reflects gross revenue, while margin reflects the amount retained by the pharmacy. Medication-review program revenue is estimated at $60 per billable review (Ontario MedsCheck rate; program names, rates, and eligibility vary by province); the adjustable percentage represents the net share of travel patients that result in a billable review, after eligibility and capture.
A mature location refers in 1,820 travel patients per year, drawn from 1,200 consultations (1.52 patients per consultation), as recorded in Virtual Travel Clinic operating data, producing $355,000 in gross travel-prescription revenue and $164,000 in retained margin, equivalent to $195.05 gross and $90.11 margin per patient. Net-new patients introduced by VTC are annualized and added to that base, and the annual figures scale with the combined patient count. Lifetime figures are built on the household behind each consultation, at 3 people per household, with prescription spending of approximately $1,000 per person per year and front-store spending (non-prescription retail) set per household. Lifetime figures represent estimated throughput over the customer retention period. They are not annual amounts, do not represent margin, and should not be added to the annual figures. No front-store spending is attributed to patients the pharmacy already serves and refers in; it is applied only to net-new customers introduced by VTC.
Sources: Virtual Travel Clinic operating data, which is the source for the 1,200 consultations, 1,820 travel patients, 6,720 prescriptions, $355,000 gross revenue and $164,000 retained margin per mature location per year; Canadian Institute for Health Information estimates of approximately $1,000 in annual prescription drug spending per person; Statistics Canada average household size; Statistics Canada international travel statistics for overseas trips by Canadian residents, 2024.
Confidential. Prepared by Virtual Travel Clinic for discussion purposes.