Annual — at run-rate
Travel-prescription revenue (gross), per year
Pharmacy margin kept (estimate), per year
Lifetime value — new customers acquired in one year
New customer households acquired / year
Prescription throughput over retention
Front-store throughput over retention
Estimates based on the assumptions above. Revenue is top-line; margin is what the pharmacy keeps. Lifetime figures are prescription (and front-store) throughput — customer spend over the retention window, on which the pharmacy earns dispensing and markup economics. They are not annual and not margin, and should not be added to the annual figures. Sources: VTC operating data; CIHI (~$1,000/person/yr).
Annual — at run-rate
Travel-prescription revenue (gross), per year
Pharmacy margin kept (estimate), per year
Lifetime value — new customers acquired in one year
New customer households acquired / year
Prescription throughput over retention
Front-store throughput over retention
Estimates based on the assumptions above. Revenue is top-line; margin is what the pharmacy keeps. Lifetime figures are prescription (and front-store) throughput — customer spend over the retention window, on which the pharmacy earns dispensing and markup economics. They are not annual and not margin, and should not be added to the annual figures. Sources: VTC operating data; CIHI (~$1,000/person/yr).